The Power of Online Video

Many people don't realize the emerging importance of online video. The importance of content marketing for websites is at an all time high, but what many website designers fail to realize is that online video is the future of marketing. Small businesses failure to include online video into their internet strategies will only bring less traffic to there website.

When it comes to potential reach, online video is limitless. One of the most well known websites is Youtube, they bring in over 1 billion visitors each month. There is so many ways in which companies can utilize online videos to propel their site to the top. An example of this is properly utilizing viral videos.

My topic is craft beer in the Appalachian mountains. If I were to properly deploy an online video about the origin and taste of the beers you can find in the mountains I could bring in so much traffic to my site. In an age of constant digital overload a video provides a easy way for a consumer to digest your site and what it has to offer.

People might say well my business doesn't have the budget. NOT TRUE. Everyone has a video camera in the pocket, the smartphone can easily be used as a video camera and there is free video editing software all over the internet.

The power of video is underestimated by many websites. Once you create a video you can easily put it out into the world by properly mobilizing your social media outlets. Give it a try and see what you think.